WordPress and WooCommerce
Custom themes, Elementor and Divi builds, WooCommerce stores, plugin integrations, child themes and full site migrations.
I build WordPress, Shopify and Webflow websites for ecommerce, SaaS and service businesses that need a reliable online presence.
Senior Web Developer



Your website is often the first thing a potential customer sees. Most of the time, it is also the reason they leave.
I have been building websites on WordPress, Shopify and Webflow for over 10 years. The platform is rarely the problem. The decisions made on top of it are what shape the result. I build sites that guide visitors toward action and remain easy to manage after launch.
Start a ProjectCustom themes, Elementor and Divi builds, WooCommerce stores, plugin integrations, child themes and full site migrations.
Store setup, custom theme work, Liquid edits, app integrations and product pages structured around the buying journey.
CMS builds, responsive marketing websites, advanced interactions and SEO-ready structure using Client-First methodology.
Wireframes and website UI design from scratch, or accurate development from an existing Figma file through to launch.
Work directly with clients across WordPress, Shopify, Webflow, WooCommerce and Figma, handling website planning, design implementation, development, optimization and post-launch support.
Lead website projects across WordPress, Shopify and Webflow, from planning and Figma implementation through development, launch and ongoing support.
Worked on website design, page structure and digital experiences for client projects.
Built a foundation in software delivery, problem-solving and client-focused implementation.
MakeUGC operates in a fast moving space and the website needed to reflect that. I focused on a page structure that explains the platform quickly, guides users toward action, and holds up well on mobile. The result was a professional foundation for presenting an AI driven product online.
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AiFanConnect needed more than a standard website. The platform required a WooCommerce setup built around digital product delivery, user journey logic, and a backend flexible enough to grow with the business. The result was a solid ecommerce foundation ready to present and sell digital products online.
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The brief was clear: make the product easy to understand before a visitor scrolls past the fold. I structured the Webflow build around product value, customer journey, and conversion focused content sections. The result was a clean SaaS marketing site that communicates the offer without friction.
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Fashion ecommerce is as much about feel as it is about function. For Ryzu I focused on product presentation, collection structure, and a browsing experience that matches the brand's positioning. The result was a Shopify store that lets the clothing do the talking without getting in the way.
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Retail stores succeed when products are easy to find and the path to purchase is clear. For The Portuguese Store I focused on store structure, product focused layouts, and a clean shopping experience that works well across devices. Straightforward ecommerce done properly.
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Subscription platforms need to sell the value before asking for a commitment. I built the Vidx.io website around that idea, structuring pages to communicate product benefits clearly, handle subscription focused messaging, and present the platform in a way that builds enough trust to convert.
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Tea J Tea needed a store that felt as considered as the products inside it. I worked on the ecommerce structure, product page layout, and overall browsing experience to make sure the store reflected the brand and made it easy for customers to find and buy what they came for.
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Care service businesses build trust through consistency and clarity. For SNBcare I built a WordPress website that presents services in a structured format, communicates company values clearly, and gives families and clients a straightforward path to get in touch with the right team.
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Publishing sites live or die by how well content is organised. For EFL Magazine I built a WordPress foundation focused on article layout, section navigation, and a reading experience that keeps visitors moving through content rather than bouncing off it.
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Local taxi and transfer businesses need to convert visitors fast. Someone landing on the site is usually about to book, not casually browsing. For Airport Taxis Redditch I built a WordPress site focused on clear service options, vehicle presentation, and a straightforward enquiry path that removes friction at every step.
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Welfare organizations often do important work that gets lost behind an unclear digital presence. For Healers Welfare I built a WordPress site that communicates purpose clearly, organises key information logically, and gives visitors an easy way to understand who the organisation is and what it stands for.
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Pharmacy and healthcare retail sites need to balance product visibility with trust. For Meds Stores I built a WordPress website that presents products and customer information in a structured format, with a clean layout that makes navigation straightforward for both new and returning visitors.
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Corporate websites carry a lot of weight in how a business is perceived by potential clients and partners. For Saya Corp I built a WordPress site that presents the business professionally, organizes services clearly, and gives visitors the confidence to take the next step.
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Marketing agencies need websites that practice what they preach. For Zero Hope Marketing I built a WordPress site with clear service positioning, a layout that communicates confidence, and a content structure that supports the business's lead generation goals from the first visit.
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Health brands need their websites to feel trustworthy before they feel impressive. For Penguin Health I built a WordPress site with a calm, structured layout that presents healthcare content clearly and guides users through information without friction.
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Counseling services ask visitors to be vulnerable from the first click. The website needed to feel safe, clear, and welcoming. For Counseling Support Services I built a WordPress site focused on service clarity, easy navigation, and a tone that matches the sensitivity of the work being offered.
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Every business website has one job: make the right visitor want to learn more. For Cogleus I focused on presenting services clearly, building a professional layout that supports credibility, and giving potential clients a clean path from first visit to enquiry.
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Fitness brands carry a lot of energy and that energy has to come through the moment someone lands on the store. For Hustlers Only Malaysia I built a Shopify store that presents the brand clearly, structures products in a way that makes shopping effortless, and gives customers a clean path from first visit to checkout.
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Hydration and wellness brands compete on more than product quality. The store has to feel as clean and considered as what's inside the bottle. For PRFCT I built a Shopify store that presents the electrolyte range clearly, structures product pages around real customer questions, and gives shoppers a smooth path from landing to checkout.
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Consulting businesses win clients before the first call. The website has to do a lot of the convincing. For Signal Consulting I built a WordPress site focused on clear service positioning, a credible structure, and enquiry pathways that make it easy for the right clients to reach out.
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Healthcare websites need to feel reassuring before they feel impressive. For Kadri Dental I built a WordPress site that presents services clearly, makes clinic information easy to find, and gives patients a straightforward route to book an enquiry. Professional and easy to navigate.
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IT service businesses often struggle to communicate what they do without overwhelming visitors with technical detail. For Binary Dots I built a WordPress site that leads with credibility, organizes services clearly, and gives potential clients a straightforward path to get in touch.
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Nonprofit websites need to earn trust fast and make giving easy. For The Reframe Collective I used Elementor to build a story led layout with a clear donation flow and content structure that reflects the organisation's mission. The result was a website that feels purposeful from the first scroll.
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